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Upon doing a bit of research, it can be concluded that the majority of businesses thinking about promoting their company offers via email marketing are not searching for “how to create an effective email campaign,” but rather looking for answers to the most basic, standard question, “What is email marketing?” In fact, according to keyword search statistics, at least 673,000 people monthly demand answers to this very question.

Marketing to an optin email database consisting of your existing customers with the primary goal to keep in touch with them on a frequent basis is what is called newsletter email marketing Email1and1. A company will attempt to maintain this beneficial relationship by emailing different forms of corporate correspondence to their current clients in the form of company announcements, press releases, and new, upcoming events.

 All email marketing that is centered on acquiring new customers falls under this specific category. Acquisition email marketing involves sending emails aimed at driving traffic to your corporate website, encouraging new, unique visitors to sign-up for something, increasing sales, or merely gaining exposure of your company brand name, product, or service offerings.

Now that the different types of email marketing have been laid out, it is important to get a grasp on how the entire process works. If you are delivering email messages to your own customer base of opt-in subscribers, you will need to begin your search for an ESP (Email Service Provider) that has the technological capabilities to deliver your own email offer to your own email list of opt-in consumers or business decision makers. If you have not yet built and designed an HTML email creative to send, your chosen ESP most likely offers a service that will create an email creative or advertisement to capture the message that you desire to disseminate to your audience.

If, on the other hand, you are attempting to attract new visitors to your site, you will need to find an ESP with its own optin email database of permission-based email data to which you will direct your email message. Using its own email software in place, your chosen ESP will deploy your message to a specified target market to attract those who could be interested in what you have to offer. All you need to do is provide the from name, the subject lines, an email creative or advertisement and the landing page that the email recipients will be directed to once they click on the link within your advertisement.

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